Bureaucracy and "The New Industrial State"
The 1950's/60's was a time of prosperity within the USA and the developed world. The outlook was highly KEYNESIAN, as the failure of
Communism lead to Capitalism being seen as a more efficient and effective way to
progress. Branding and Advertising, described as the ‘drug of the nation’, was used to appeal to a person’s subconscious
wants and desires, with the rise in Finance Capital paving the way for a more
nihilistic outlook. People became self-indulgent, adopting smoking for example,
and much more materialistic. Classic Economists such as ADAM SMITH and DAVID HUME were now obsolete as the increase in capital became
the height of social worth and the purpose of existence. Bigger organisations were
being set up to accommodate the necessary ‘means
of production’ with America now being viewed as a “Free Market Capitalist Economy”.
