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Monday, 21 October 2013

Adventure Statistics #1



Circulation figures date from 21.10.2013 via alexa.com.

In the table below are estimates of websites’ UK and global popularity over a number of months; the lower the number, the better the rank. 

I aim to track the WINOL.CO.UK rank towards the end of each month.

WEBSITE NAME
GLOBAL RANK
UK RANK
WINOL.CO.UK
1,294,102
36,672
ALUXURYTRAVELBLOG.COM
32,798
37,836 (US)
THEBRITISHTRAVELER.COM
2,361,295
-
ENGLISH-HERITAGE.ORG.UK
47,596
2,562
GROUPTRAVELWORLD.COM
3,778,495
-
NEWMOTORING.COM
446,849
11,512
VISITWINCHESTER.CO.UK
915,178
61,432










The table shows that competitor ALUXURYTRAVELBLOG.COM receives more hits globally, most likely due to its round-the-world content, which I hope to include more of in the ADVENTURE MAGAZINE over the coming months. 

In the UK however, ENGLISH-HERITAGE.ORG.UK thrashes the league table with a whopping 2,562 popularity ranking. This could be due to the fact they manage many tourist sites around the Hampshire area, with the website containing information regarding their opening times, their location, etc. 

An upcoming feature mentioning some of their most historical locations will be available in the ADVENTURE MAGAZINE over the coming weeks and I hope by making the most of social media (through twitter interaction and tagging, for example), it will invite more traffic to the site.  

Similarly, if we compare the ADVENTURE MAGAZINE to some of its sister publications (below), we can quite clearly see that it has outranked them in page views. It also appears to take the lead from the main news site WINOL.CO.UK, overtaking it by approximately 500 views.

I think this has been down to the competition launched a couple weeks back through the @AdventureWINOL Twitter page, which I believe has succeeded in drawing a lot of traffic to the site. I would like to include one of these at least once a month.

Circulations figures date from 1st September 2013 to 21st October 2013 via Fasthosts/Matrixstats.

WEBSITE NAME
NO. OF PAGEVIEWS
WINOL.CO.UK
7015
WINOL TRAVEL AND ADVENTURE
7650
ABSOLUTE:LY (FASHION)
6219
NEW WINCHESTER REVIEW
5066
THE VOLT (MUSIC)
4448

I hope to maintain this level of popularity throughout the semester. 

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