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Thursday 27 February 2014

‘Resident Evil’ And Post Apocalyptic Nihilism


Part four of a five part series. A film series based on the renowned video game franchise, this essay aims to explore the representation of “passive nihilism” within Resident Evil. 

This spine-tingling horror series has spanned almost 12 years, soon to welcome the franchises sixth installment in 2015. Set in a post-apocalyptic “Racoon City,” Resident Evil follows a story of salvation through the key character of Alice; the epitome of a “Martyr” within the post-modern condition. She opposes Nietzsche’s view to live a life based on impulse by instead existentially choosing to make amends for the chaos she feels she has created.

RESIDENT EVIL (2002)



*Main character Alice as female “Ubermensch” with near-impossible combat skills. Feminist perspective indicates she is somewhat objectified, as red dress connotes seduction and lust. (1:40)

*Genetically mutated beasts as represented evil, referred to as ‘Lickers’ on account of their lengthly, outstretched tongues. (1:50)

*Metallic typeface connotes a sharp, edgy, clinical feel, derivative of destination ‘The Hive;’ an underground laboratory/“empty vessel serving as a vehicle for the desires of the sacrificer.” (30, 2 minutes)

*The Red Queen’ assumes control of the facility through technological advancements. Computer has been humanized; modelled on the daughter of an ‘Umbrella’ scientist. (2:05)

With its release, Resident Evil offered the audience genetically enhanced mutants through metaphysical means. Humans were developed as weapons-in-themselves with Alice, a rather Croft-like figure, becoming the exception to the rule as she successfully overcomes her newly found “superhuman” capabilities. As former head of security at totalitarian establishment “The Hive,” Alice represents Locke’s “blank slate” as she attempts to regain control; battling against modern humanized technology. A human being, like a god, could be strongly or weakly charged, depending on how perilous, how respected he or she was.” (24) In Heideggerian terms, humankind attempts to overcome all in a battle against the rise of science and technology, even in death.

*WRITTEN AS PART OF THE UNIVERSITY OF WINCHESTER'S PHILOSOPHY MAGAZINE. READ THE REST OF THIS ARTICLE HERE

Monday 17 February 2014

HCJ Statistics #4


It is important for a magazine to stay ‘on trend’ when it comes to their content. One key example of this was my in-depth analysis of “The Great Gatsby,” complete with strong imagery from a philosophical photo shoot produced by the former WINOL fashion team. I believe this article in particular managed to acquire the magazine *1,000 pageviews three times in the week commencing 2nd February 2014 (see table below).





















This has been the highest target the magazine has achieved this semester; reaping the promotional benefits of its newly found social mediaThis post will mainly focus on the deeper aspects of statistical data, such as bounce rates, etc.

Circulation figures date from 16.02.2014 via alexa.com

WEBSITE NAME
GLOBAL RANK
UK RANK
BA-JOURNALISM.CO.UK
4,747,687
            -
NEWPHILOSOPHER.COM
172,268
2,231 (AUS)
PHILOSOPHYNOW.ORG
318,424
113,577 (US)
PHILOSOPHYBITES.COM
1,002,378
           -
DIALECTICONLINE.WORDPRESS.COM
8,659,763
           -

It has been recorded that people currently spend an average of *5 minutes per day on the BA JOURNALISM site compared to the *6 minutes acquired by the more upmarket NEWPHILOSOPHERIn regards to bounce rates, BA JOURNALISM is practically non-existent; with PHILOSOPHYBITES taking the lead with an average of *70%In response to these figures, I shall begin the “treatment” stage of editing; actively subbing lecture notes in an attempt to clean up the initial site. Regular SEO checks should also help to improve this aspect.

Number of pageviews recorded (below) date from 2nd February 2014 to 15th February 2014 via Slimstat.

Thursday 13 February 2014

BioShock Infinite In Regards To Religion


The third of a five part series. This essay aims to explore the correlation between nihilism and religion within the world of BioShock Infinite

Socialism; “The harder this de-alienation of work tries to escape from the idealization of ‘artistic’ production, the more it must define itself.” (22)




















Descartes; “aesthetic consciousness’ may be recuperated as an experience of truth precisely insofar as this experience is substantially nihilistic.” (114)




















A floating city in the sky, idealistically “the city of dreams” forms the basis of the franchises 2013 installment. Much like its predecessors, destination ‘Columbia’ is a city in revolt, violently called for by revolutionary Daisy Fitzroy; who could be viewed as a Sartrean type figureFather Comstock dominates as the so-called ‘prophet,’ dictating with the appearance of a Marxian character. He is however, counteracted by the otherwise controlled Booker DeWitt; labelled the ‘False Shepherd.’ This hermeneutic interpretation is wholly Christian with a Kantian outlook; if you can’t see it then it doesn’t exist. A theory mostly demonstrated in the games epic conclusion, with Elizabeth envisioning a key to open the door to the lighthouse. On a similar note, the quote (above) suggests existential ‘choice’ as a way to progress; old values become forgotten and thus replaced with modern ones.

*WRITTEN AS PART OF THE UNIVERSITY OF WINCHESTER'S PHILOSOPHY MAGAZINE. READ THE REST OF THIS ARTICLE HERE

Wednesday 5 February 2014

An Analysis Of "The Great Gatsby"


This essay aims to immerse itself in the world of Mr. Jay Gatsby from both an Economic and Marxist viewpoint. 

"She told me it was a girl, and so I turned my head away and wept. "All right," I said, I'm glad it's a girl. And I hope she'll be a fool - that's the best thing a girl can be in this world, a beautiful little fool." (16)

Image Courtesy of Sophie Webb

















The front cover of the novella boasts privilege and seduction, replicated by a young and beautiful woman, most likely a flapper in her day, wearing glimmering white pearls and a feather hat. She is forefront and wearing black, which from a Marxist perspective could be interpreted as in 'mourning' to the material crisis of Capitalism; the rejection of Communism as "the god that failed" much like the character of Jay Gatsby himself. Author Fitzgerald is said to have lived a notorious lifestyle following the publication of his first and highly successful novel "The Side of Paradise" in 1920. A time when the economy was constituted by a state of equilibrium; but from a boom must come a bust. The outlook was highly Keynesian, with Capitalism being seen as a more efficient and effective way to progress. 

Before his anticipated appearance, expectations of Gatsby would amount to some "hot shot" revolutionary rich kid; an advocate of private ownership who hosts fancy parties at his monetary mansion in West Egg. "The truth was that Jay Gatsby of West Egg, Long Island, sprang from his Platonic conception of himself." (80) Further suggested here that he acquires a kind of idealistic admiration for himself; characteristic of his 'old sport' nature. Instead, he chooses to diminish himself in the background of events and is therefore perceived as some sort of mythical creature. 

*WRITTEN AS PART OF THE UNIVERSITY OF WINCHESTER'S PHILOSOPHY MAGAZINE. READ THE REST OF THIS ARTICLE HERE

Monday 3 February 2014

HCJ Statistics #3


Over the past couple weeks, more content has been uploaded relating to popular culture (2/12) accompanied by illustrations generously attributed by a media production student at the University of Winchester. Also see the magazines latest article on Synaesthesiawhich has brought a lot of traffic to the site, acquiring *148 hits since its upload on 1st February 2014 (03.01.2014 via Slimstat).
© Illustration By Devan Fulham


















These statistical blog posts have acted as a relative "diagnosis" of the website, detailing what should be improved in order to increase pageviews. This can also be demonstrated through the various plug-in "tools" used such as Slimstat and SEO (Search Engine Optimization). My "objectives" overall were outlined in my proposal; in which I am aiming to achieve around *1,000 pageviews per day. 


Circulation figures date from 02.02.2014 via alexa.com

WEBSITE NAME
GLOBAL RANK
UK RANK
BA-JOURNALISM.CO.UK
4,735,852
            -
NEWPHILOSOPHER.COM
168,583
2,623 (AUS)
PHILOSOPHYNOW.ORG
335,741
166,631 (US)
PHILOSOPHYBITES.COM
1,041,512
419,276 (US)
DIALECTICONLINE.WORDPRESS.COM
14,156,941
           -
 
The table above shows that PHILOSOPHYBITES dominates in global rank by approximately *3,694,340 compared to the main BA JOURNALISM site. The website features a range of in-depth interviews with experts in the field which can be accessed through the medium of podcast. 
This has inspired me to include something similar within the site in regards to a “discussions” tab, which will consist of a range of philosophical debates by students and lecturers alike.