It
is important for a magazine to stay ‘on
trend’ when it comes to their content. One
key example of this was my in-depth analysis of
“The Great Gatsby,” complete with strong
imagery from a philosophical photo shoot produced by the former WINOL fashion team. I believe this article in
particular managed to acquire the magazine *1,000 pageviews three times in the week commencing 2nd February 2014 (see table
below).
This has been the highest target the magazine has achieved this semester; reaping the promotional benefits of its newly found social media. This post will mainly focus on the deeper aspects of statistical data, such as bounce rates, etc.
Circulation figures date from 16.02.2014 via alexa.com.
WEBSITE
NAME
|
GLOBAL
RANK
|
UK RANK
|
BA-JOURNALISM.CO.UK
|
4,747,687
|
|
NEWPHILOSOPHER.COM
|
172,268
|
2,231 (AUS)
|
PHILOSOPHYNOW.ORG
|
318,424
|
113,577 (US)
|
PHILOSOPHYBITES.COM
|
1,002,378
|
|
DIALECTICONLINE.WORDPRESS.COM
|
8,659,763
|
It
has been recorded that people currently spend an average of *5 minutes per day on the BA JOURNALISM site compared to the *6 minutes acquired by the more upmarket
NEWPHILOSOPHER. In
regards to bounce rates, BA JOURNALISM is practically non-existent; with PHILOSOPHYBITES taking the lead with an average of *70%. In
response to these figures, I shall begin the “treatment” stage of editing; actively subbing lecture notes in an
attempt to clean up the initial site. Regular
SEO checks should also help to improve this aspect.
Number of pageviews recorded (below) date from 2nd February 2014 to 15th February 2014 via Slimstat.
DATE
|
NO. OF
PAGEVIEWS (JAN ’14)
|
NO. OF
PAGEVIEWS (FEB ’14)
|
2 FEBRUARY 2014
|
300
|
577
|
3 FEBRUARY
2014
|
529
|
1036
|
4 FEBRUARY 2014
|
988
|
277
|
5 FEBRUARY 2014
|
939
|
635
|
6 FEBRUARY 2014
|
1540
|
674
|
7 FEBRUARY 2014
|
536
|
1237
|
8 FEBRUARY
2014
|
681
|
1029
|
DATE
|
NO. OF
PAGEVIEWS (JAN ’14)
|
NO. OF
PAGEVIEWS (FEB ’14)
|
9 FEBRUARY 2014
|
489
|
710
|
10 FEBRUARY 2014
|
252
|
528
|
11 FEBRUARY 2014
|
286
|
585
|
12 FEBRUARY 2014
|
387
|
448
|
13 FEBRUARY 2014
|
1025
|
752
|
14 FEBRUARY 2014
|
902
|
423
|
15 FEBRUARY 2014
|
759
|
456
|
A
significant decline can be seen during the second week, however the pageviews
have remained relatively consistent; the lowest being *423 compared to *752
the day before.
Through my new found familiarity, I have noticed that the pageviews dip following a substantial “boom.” I’m hoping that, by adding more video features to the site, these figures will gradually improve.
Through my new found familiarity, I have noticed that the pageviews dip following a substantial “boom.” I’m hoping that, by adding more video features to the site, these figures will gradually improve.
In
terms of design, I hope to include a discussions tab which will consist of
recorded seminars from the WINCHESTERJOURNALISM YouTube
channel, as well as pre-packaged discussions by students. This
should also aide my intention to appeal to a more international audience.
Though I would still like to write and commission content for the magazine, I feel this is no longer a priority, and therefore should exceptionally focus on “hot” topics, as opposed to the standard applying notes to examples structure.
Though I would still like to write and commission content for the magazine, I feel this is no longer a priority, and therefore should exceptionally focus on “hot” topics, as opposed to the standard applying notes to examples structure.
The
graphs below were generated by Microsoft
Excel 2010.
 |
| Number of pageviews from 2nd February 2014 to 8th February 2014 via Slimstat. |
 |
| Number of pageviews from 9th February 2014 to 15th February 2014 via Slimstat. |
I am very happy to announce that, as I write this, the pageviews for today have peaked to a little over *2,000.
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